San Bernardino attorneys & Riverside lawyers directory
Law Webpage’s Most Overlooked Key
to Search Engine Placement Improvement
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited.
To reach that top placement in the search engines there are a few key elements for example, your site must have good design, proper key word density, intuitive navigation, correct Meta tags and informative content. Law firm sites often forget the impact of quality incoming links on the search engine rankings.
Google implements a PageRank system from 1 to 10, with the majority of quality sites rankings at 4 or above. Google's system looks at what other sites are linking to you or link popularity. It is no longer about how many words are on the page, in fact, it was not really about that at the start.
It is very logical. Pages that other people think are practical will get linked by other webmasters and low quality pages will not gain any links. So, only the sites that are helpful to others will review Top10 ranking. This enables search engines to rate your website with minimal effort. These days it is very well-known among webmasters that link exchanging is a very efficient method for creating more traffic.
The problem is that this change might make it even more difficult for small and new sites to make it to the top and it favors big, high-traffic mega sites. There is a software program that can greatly help in you getting the links that you desire. It does all this automatically. Click here to find out more.
To have high standings within the search engines, it takes time and effort. Do not be fooled by the link swapping plans that are out there. These services purpose that they can immediately boost your link popularity by placing machine-generated link pages on your site. The truth is, numbers aren't as important as context and relevancy. You can place 1,000 non-themed links on your site but this can in most cases lower a site's search engine placement. It is a much better idea to have lesser links as long as they are similar in content and topics like yours.
This is what Google says about these programs: “Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines. At least, not in a way you would likely consider to be positive”. Even though these programs may have been effective in the past, you can see now that many search engines regard them as spam and often ban sites that they find participating in these programs. I strongly advise you no to get involved, no matter the desperation.
Quality link partners can best be found within the top three pages of search engine results when using popular legal key word phrases. These phrases should also reflect the geographic area your firm is located. Lets say you have an auto accident firm in San Diego, a good key word phrase would be: San Diego auto accident lawyer, San Diego accident lawyer or more generic phrases like San Diego attorneys, San Diego law. Excluding the sponsored sites, see who is on page one and send them an email asking for a link exchange. Alternatively, consider sites on Google ranking within the first five pages of results. Links from other legal related sites are also very valuable.
Exclusively for the legal community, our top rated legal directories have a free reciprocal award linking program with no obligation to join. If your site qualifies, our top rankings will create a valuable link back for your firm. Click here or send an email my way to learn more about the program.
Quality incoming links are critical to improved rankings and therefore, increased business. With a good linking program in place, your firm’s site will soon reap the true potential the Internet offers legal firms.
Located in California, Texas or Las Vegas? If so, CLICK HERE to view our details and entry form for a free basic trial listing in our legal directories!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst. You can contact Bob via e-mail at bob@websitetrafficbuilders.com or visit his San Diego legal directory at: www.sandiegolawyerforyou.com
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